Netflix Global Expansion: Personalization Strategies Unveiled

added blog Games

2026-01-16 20:53:08

In January, Netflix expanded its reach to an additional 130 countries, prompting a need for a seamless experience worldwide. Achieving this required tackling numerous technical challenges through a comprehensive global strategy. At the core of Netflix's user experience are personalized content recommendations, which help viewers quickly discover shows and movies they love. These suggestions...

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