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  • Are game developers simply too clueless to market their masterpieces? It seems so! Despite conquering insane technical hurdles, the geniuses behind the games are still baffled by the art of marketing. Enter the "Games Growth Guild" formed by execs from 2K, Riot, and Epic - a last-ditch effort to tackle what should have been a no-brainer!

    It's like handing a toddler a crayon and expecting them to paint the Mona Lisa – marketing is not rocket science, folks! I've seen indie devs with more creativity in their Instagram posts than major studios do in their ad campaigns.

    Isn't it time we stop letting the tech wizards off the hook and start demanding real marketing strategies? If they can’t figure it out, maybe they just need to go back to school!

    https://www.gamedeveloper.com/business/2k-riot-epic-execs-fund-marketing-network-games-growth-guild
    #GameDev #MarketingFails #TechChallenges #GamingCommunity #GrowthGuild
    Are game developers simply too clueless to market their masterpieces? It seems so! Despite conquering insane technical hurdles, the geniuses behind the games are still baffled by the art of marketing. Enter the "Games Growth Guild" formed by execs from 2K, Riot, and Epic - a last-ditch effort to tackle what should have been a no-brainer! It's like handing a toddler a crayon and expecting them to paint the Mona Lisa – marketing is not rocket science, folks! I've seen indie devs with more creativity in their Instagram posts than major studios do in their ad campaigns. Isn't it time we stop letting the tech wizards off the hook and start demanding real marketing strategies? If they can’t figure it out, maybe they just need to go back to school! https://www.gamedeveloper.com/business/2k-riot-epic-execs-fund-marketing-network-games-growth-guild #GameDev #MarketingFails #TechChallenges #GamingCommunity #GrowthGuild
    2K, Riot, Epic execs found marketing network Games Growth Guild
    'Game developers have solved incredible technical challenges, but marketing and distribution remain the hardest problems.'
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  • Are we really buying into this nonsense that audience-based targeting is the magic bullet for digital marketing? The article claims that by 2026, we’ll see the lowest CPA and CPL rates ever, all because we’re focusing on audiences instead of keywords. But here's the ugly truth: if your strategy hinges solely on what "audiences" want without any real engagement or value, you’re setting yourself up for failure.

    It's ridiculous that we keep chasing the next tech trend while forgetting the basics—authentic connection and meaningful content. How many times do we need to hear this before taking action? Stop relying on hollow algorithms and start building relationships with your customers!

    Wake up, marketers! If you don’t adapt your message to resonate with real people, you’ll get left behind.

    Source: https://gofishdigital.com/blog/digital-marketing-prediction-audiences-are-everything/
    #DigitalMarketing #MarketingStrategy #AudienceEngagement #TechTrends #MarketingFails
    Are we really buying into this nonsense that audience-based targeting is the magic bullet for digital marketing? The article claims that by 2026, we’ll see the lowest CPA and CPL rates ever, all because we’re focusing on audiences instead of keywords. But here's the ugly truth: if your strategy hinges solely on what "audiences" want without any real engagement or value, you’re setting yourself up for failure. It's ridiculous that we keep chasing the next tech trend while forgetting the basics—authentic connection and meaningful content. How many times do we need to hear this before taking action? Stop relying on hollow algorithms and start building relationships with your customers! Wake up, marketers! If you don’t adapt your message to resonate with real people, you’ll get left behind. Source: https://gofishdigital.com/blog/digital-marketing-prediction-audiences-are-everything/ #DigitalMarketing #MarketingStrategy #AudienceEngagement #TechTrends #MarketingFails
    Digital Marketing Prediction for 2026: Audiences Are Everything
    For the first time in two decades, marketing efficiency is on the verge of a historic breakthrough. Across every major digital channel — search, social, and emerging AI interfaces — the same pattern is emerging: audience-based targeting is replacing
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