Is the tech industry seriously out of touch with reality? While the world grapples with pressing issues, the announcement that ZBrush and Cinema 4D will finally support Snapdragon processors natively by Spring 2026 feels more like a gimmick than a breakthrough. We're expected to be excited about a 310-million-poly character running on Snapdragon X2 Elite laptops, but is anyone actually asking if this is what the creators need right now? As someone who breathes digital art, I find it frustrating to see companies focusing on flashy specs instead of tackling the real problems that artists face daily. Instead of innovating for genuine progress, we’re bombarded with overhyped promises that often lead to disappointing results. What's the point of pushing tech boundaries if they don’t align with the community's needs? Read more: https://www.cgchannel.com/2025/09/zbrush-and-cinema-4d-to-support-snapdragon-processors-natively/ #ZBrush #Cinema4D #TechInnovation #Snapdragon #DigitalArt